7:30 a.m. – 8:00 a.m. | Registration/Breakfast
8:05 – 8:50 a.m. | Breakfast Keynote: “New home for American Tennis”
Earlier this year, the United States Tennis Association moved its national campus to our own backyard — Lake Nona. Hear from Trina Singian, Director of Corporate Communications for the USTA, and how their communications team leveraged existing media partnerships, and created new ones, to ensure the success of the “National Campus in Orlando” Initiative to build “the new home for American Tennis”.
9:00 – 9:45 a.m. | Breakouts [Round 1]
Back to [Media] Basics
Geared toward newer PR professionals and students, this panel of seasoned pros will provide insight on how to foster relationships with journalists, make an effective pitch, and how to organize and coordinate a successful press conference. Panelists will include former and current media members who will illustrate the professional relationship between PR pros and journalists.
Media Training for the C-Suite
Often-times when a member of the media is knocking on your organization’s door, they’re asking for an interview with the CEO, or other non-PR representatives of your company. But before your boss steps in front of the mic, it’s always a good idea to provide a little media training. Joel Staley is an expert in training c-suite executives, government leaders, celebrities, professional athletes and brand spokespersons to deliver effective media interviews, public speeches and sales presentations. Join us for this interactive breakout where you’ll learn how to prepare the top-dogs in your organization to respond to media inquiries.
10:00 – 10:45 a.m. | Breakouts [Round 2]
Pump Up the Pitch
Interested in hearing how to revamp your press releases, and craft attention-grabbing pitches? In this session, learn how to find new angles for recurring news items or events, and tips on how to use hard-hitting numbers to track the rate of return on a PR pro’s efforts. Additionally, our panel of experts will reference recent events and case studies to explore ethics in PR, marketing and publicity. Panelists will include broadcast media members, as well as former print reporters now in the PR industry.
PR Pro to Video Pro
Now more than ever, PR pros are having to wear many different hats — and one of those hats is “video producer”. In this interactive session, hear from Jenny DeWitt, Social Media Manager for the University of Central Florida, on how to take your video content to the next level. Learn about the basics of video scripting for short and long-form content, gear that improves shooting video footage on your cell phone, and much more.
10:45 a.m. – 11 a.m. | Break
11:00 – 11:45 a.m. | Speed Networking Roundtable
Back by popular demand! Grab plenty of business cards, and get to know some of the movers and shakers in Central Florida’s media scene in our Speed Networking Roundtable. We’ll have representation from local print, broadcast, and online media.
12:00 – 1:00 p.m. | Lunch Keynote | #ThisIsOrlando – Orlando Economic Partnership
Media relations, marketing or both? Hear from Jennifer Wakefield, Vice President of Marketing and Communications for the Orlando Economic Partnership (OEP), on how the OEP has combined traditional media relations strategies with guerrilla marketing efforts, and successfully implemented a social influencer program (Obassadors) to help build relationships, engage stakeholders, and rally them around the OEP’s mission to promote Orlando’s diverse economy.
Parking is available anywhere on campus for no charge.