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Job Summary

The Director of Communications and Marketing will contribute to the growth and success of CFHLA by developing, implementing, monitoring, and evaluating all communication and marketing initiatives. This includes producing all of CFHLA’s publications (both print and digital), overseeing media and public relations and our social media. This position is an integral member of the team, collaborating with all departments and providing results based on established objectives from our organizational strategic plan.

The ideal individual will possess strong written and verbal communication, administrative, and organizational skills. The ability to maintain a realistic balance among multiple priorities is imperative. The Director of Communications and Marketing must be able to work under pressure, handle a wide variety of responsibilities, be creative and enjoy working within a team environment that is mission-driven, results-driven, and community oriented.

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Nature of Work

Oversees and manages the press office for the City of Orlando, including direct management of the City’s Public Information Officer (PIO) and liaison responsibilities with the PIOs in the Police and Fire Department. Performs professional work in public/media relations and crisis communication as press secretary/spokesperson for the Mayor and the City of Orlando, providing written materials, media statements, talking points and speeches. Provides public relations and media expertise to the Mayor and the City, including media training, media strategy and the development of key messages. Work is performed under the administrative direction of the Chief of Staff to the Mayor and reviewed through reports submitted, conferences, and results achieved.

Minimum Requirements

Bachelor’s Degree with major coursework in Public Relations, Journalism, English, or Communications required and five (5) years experience in public relations or news writing required; or an equivalent combination of education, training, and experience. Valid Florida Driver's License required. Master’s Degree coursework in communications, marketing, public administration, or public relations preferred. Speech writing, and copywriting experience preferred.

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Description

Under the direction of the Public Information Manager, the Public Communications Coordinator is responsible for assisting with overall County Communications initiatives, including creating and monitoring digital and social media content, preparing press releases and liaising with the media, and supporting County events and community outreach.

Functions

• Writes, edits, and distributes content, including website and digital content, social media content, press releases, talking points, speeches, presentations, articles, video scripts, and other marketing materials that communicate County activities and services.

• Works collaboratively with SGTV and Graphics offices to create public outreach content.

• Collaborates with management to develop and implement effective community outreach and messaging campaigns based on assigned issues and departments.

• Attends assigned community and neighborhood events and prepares collateral as necessary. Assists with County-related groundbreaking ceremonies, ribbon cuttings, and other events as assigned.

• Assists with media inquiries and monitors media reports, editorial, and social media pertaining to assigned departments and Seminole County overall.

• Oversees content creation and channel monitoring on social media.

• Maintains a photo archive of key word-searchable photos.

• Maintains records of media coverage, media contact lists, community outreach activities, and other work as assigned.

• Demonstrates awareness of current events involving the County and has a working knowledge of local media outlets and social media platforms.