Virtual Networking 10:45 a.m. -11:00 a.m. - Program: 11:00 a.m. to Noon.
Americans are more multiracial than ever. The face of America looks different, and that means the majority of Americans are different. Have you accounted for that evolution in your communication strategy? Reaching the hearts of stakeholders starts with understanding their culture. That understanding can be gained by pros from all kinds of backgrounds and experience levels if a strategic effort is made. Learn from internationally-recognized PR author, national columnist, podcast host and boutique agency owner Melissa Vela-Williamson, APR as she shares ways to be more culturally competent and inclusive with communication. She’ll share data, relatable stories, and actionable tips that illustrate aligning PR communication with DEI principles. This knowledge can help communicators better connect with audiences and support social good.
Speaker
Melissa Vela-Williamson, M.A., APR, CDP
Melissa Vela-Williamson is an accredited, internationally-recognized public relations expert, national industry columnist, podcast host and author. With two decades of multicultural and integrated communications experience, Melissa serves as a consultant, trainer, and account director at her boutique firm, MVW Communications. She has directed communication efforts for more than 90 organizations. With unique experience in internal communications and DEI, Melissa leverages her PR expertise and acumen as a certified diversity professional to create social good. Her book, Smart Talk: Public Relations Essentials All Pros Should Know was published Oct. 2022 and quickly became an Amazon Bestseller. For more information on her or her company’s services, visit mvw360.com.