Tuesday, July 18, 2023
Registration/Networking 8:00 a.m. -8:30 a.m.
Program: 8:30 a.m. to 9:30 a.m.
Host: FPRA Orlando
Sponsor: Experience Kissimmee
Location:
Experience Kissimmee
215 Celebration Place #200
Kissimmee, FL 34747
Register Here
Join Experience Kissimmee’s Public Relations team as they share the ins and outs of working with influencers and celebrities to reach international audiences. The team will highlight two recent campaigns: a partnership with Brazilian singer superstar Anitta, and a UK-based traditional family turned influencers, the Marsh family. Learn what it takes to create a successful campaign with a high-level influencer, from the initial outreach, to negotiating the deal, the importance of working with key external partners, and staying flexible to keep the influencer’s authenticity while ensuring your brand stays at the forefront.
Speakers
Juliana Delleva Leveroni
Experience Kissimmee: Director of Communications
Juliana offers 20+ years of branding experience, highlighted by her current position at Experience Kissimmee, where she has spearheaded the development and implementation of numerous communications strategies (domestic & international) that have significantly enhanced destination awareness. Juliana joined Experience Kissimmee in 2018 and wasted no time in forging many key destination partnerships and adapting brand messages for various markets. With the area offering so much, including her favorite location, the Shingle Creek paddling center, Juliana has no issues in promoting Kissimmee as a great travel destination to people from all over the world.
Prior to joining Experience Kissimmee, Juliana held key Public Relations and Partnership Marketing Management positions for such organizations as Disney Destinations, Visit Orlando, and Planet Hollywood. Among her many achievements, Juliana was successful in directing over $10M in media-value exposure in varying markets to target specific audiences.
Before commencing her rewarding career in this industry, Julia earned her Bachelor’s Degree in Business and Marketing. Currently, she is finalizing her Master’s in Public Relations. During her off-time, Juliana thoroughly enjoys going for walks, listening to podcasts, and hosting parties. She also loves spending quality moments with her family and closest friends, many of which describe Juliana as funny, busy, organized, and driven. Juliana is also a huge fan of traveling and hopes to one day live in Europe!
Keri Burns
Experience Kissimmee: Media Relations Specialist
Keri Burns is the media relations specialist with Experience Kissimmee, the official tourism authority for Osceola County and named the Vacation Home Capital of the World®. Experience Kissimmee strives to represent and promote the communities of Osceola County in an authentic way to visitors across the globe. Keri has been involved with public relations industry since 2013 in many different domains- sports, corporate and non-profit.
Prior to joining Experience Kissimmee, Keri worked in public relations for the Amateur Athletic Union (AAU) and as a professional intern with the World Disney World Resort and ESPN Wide World of Sports. Before coming to Florida, Keri was the Assistant Director of Media Relations at Stephen F. Austin State University Athletics.
Additionally, she is an active member and serves on the committee for WISE (Women in Sports and Events) and FPRA (Florida Public Relations Association). She earned her bachelor’s degree from Stephen F. Austin State University and continued her education by earning her master’s from The University of Texas.
Keri is passionate about empowering women mentally and physically through coaching CrossFit, and she absolutely loves living right here in Central Florida. In her spare time, Keri enjoys spending time with her fiancé at the theme parks, being at the gym and playing with her corgi.