Member PRofile: Roy Reid
Title and company.
Senior Fellow, The Stockworth Institute
Give a brief explanation of your job.
As an executive coach, I work with leaders, primarily CEOs and C-Suite, to improve their health, well-being, and performance. In addition, I help them develop more effective and resilient teams through coaching and training based on The Trust Transformation, an evidenced-based training program and upcoming book that I co-authored. In addition, I am working with the team at the Stockworth Institute to build an education and training platform to help people advance their careers and live a more fulfilling life.
How long have you been a member of FPRA and why did you join?
Let’s just say more than 20 years (maybe longer). I joined to learn, grow, and be a part of a like-minded community committed to excellent, ethical, and effective communications. I've built lifetime friendships in FPRA and look forward to making new friends every time I attend an event or program.
What has been your favorite FPRA event or experience so far?
I was in Class One of Leadership FPRA and believe it is the best experience I’ve had as a member.
Tell us about an exciting achievement (personal or professional).
In 2017, I worked with a team at AdventHealth to launch The Trust Transformation as an employee training program. I had first developed the core ideas ten years earlier as a partner at Consensus Communications as a tool to teach clients how trust works and how to build a high-trust culture. To date, more than 5,000 AdventHealth team members have gone through the program and I’ve been able to carry it forward in my current role, sharing the ideas and principles to transform people’s lives. Currently, we are negotiating with publishers to get a book out. Perhaps the coolest snapshot of this for me was sharing The Trust Transformation in a commencement speech at UCF last year.
What was your first job?
I grew up in Orlando and remember working for a farmer in south Orlando, harvesting broccoli, collard greens, and mustard greens at his property on Gatlin and Bumby (1978). As a professional, I began my career as an intern at AT&T (1987) and went on to my first job at CBR Public Relations (1988).
What’s one fun fact about you?
This may not sound “fun”, however, at this moment I am living Day 1,571 of my second life. On May 25, 2019, I suffered an acute aortic dissection, which meant my heart was splitting open. Surgeons had to replace the upper arch of my aorta to make the repair. The survival rate for this is extraordinarily low and I was blessed to have so many people, beginning with my family, who were part of my survival and recovery. It’s a story of mission, medicine, and miracles and has become the core story of my work. It also reframed my life purpose to four things: love people, be grateful, give generously, and make a difference. My hope is that I live that out every day.
