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Generic Position Summary

As a member of the professional staff, contributes specialized knowledge and skill in a discipline (e.g. Accounting, Finance, Human Resources, Information Resources, Operations Planning & Support, Sales & Marketing) area to support team and/or department business objectives. Generally, works under limited supervision, but within established guidelines, producing and analyzing more complex business information to assist in the decision-making process.

Specific Job Summary

By adhering to MVW service standards, the Marketing, Sales & Service Communication Specialist II will be responsible for building, testing, and optimizing communications (emails, landing pages, text, etc.) across multiple departments and brands for Marriott Vacations Worldwide. This will be achieved by partnering with the Director of Communication Services and internal partners to create new campaigns, refine existing content, and deliver communications (emails, texts or any assigned media) that increase customer engagement and reach.

Generic Expected Contributions

• Performs more complex quantitative and qualitative analysis for business processes and/or projects. Often manages small projects, business processes or parts of larger ones.

• Responds to, solves and makes decisions on more complex/non-routine business requests with limited to moderate risk. 

• Responsible for own work and contributing to team, department and/or business results. May direct work of non-management staff.

• Assists more senior associates in achieving business results by:

  • identifying opportunities to enhance the effectiveness of business processes.

  • providing training and technical guidance to less senior staff, where appropriate, and serving as point-of-contact for problem resolution.

  • participating in setting department operating plans.

  • recognizing and celebrating team successes.

  • achieving results against budget within scope of responsibility.

• Demonstrates an awareness of personal strengths and areas for improvement and acts independently to improve and increase skills and knowledge.

• Performs other duties as appropriate.

Specific Expected Contributions

Resort Wide

• Consistently follow company service standards at all times.

• Follow all company and department policies and procedures.

• Attend safety meetings, keep the workplace in safe condition, and work in a safe manner.

• Adhere to attendance policy and report to workstation at scheduled start time.

• Propose ideas or find ways to improve services, systems, and/or procedures.

Department

• Work closely with the Associate Director, Communication Services to develop and test content for building new and optimizing existing communications programs – emails, landing pages, texts, etc.

• Perform QA on development work including verifying copy, design, and functionality match campaign specifications.

• Perform testing for dynamic content and personalization based on data quality and audience attributes.

• Partner with internal/external teams to create and proof communication design, channel and copy.

• Manage scheduling of all requests and identify suppression rules based on global marketing send schedules to prevent audience overlap.

• Develop email content in accordance with CAN-SPAM guidelines.

• Develop insights through analysis of program performance—conversion rates, bounce rates, open rates, click rates, day, time and other qualifiers.

• Regular reporting of campaign performance and recommendations for improvement.

• Stay current with email marketing industry trends.

• Responds to, solves, and makes decisions on standard/routine business requests with limited risk.

• Demonstrates an awareness of personal strengths and areas for improvement and acts independently to improve and increase skills and knowledge.

• Perform all other duties as assigned.

Generic Candidate Profile

Successful candidates should possess knowledge and experience and demonstrate strong leadership and relationship skills as follows:

Generally, a professional position with specific knowledge in a discipline (e.g., Accounting, Human Resources, Information Resources).  College degree and/or relevant experience typically required.

Specific Candidate Profile

Education

• Bachelor’s degree in marketing, Communications, or related business field or three (3) to five (5) years of Digital Marketing or Email Marketing experience.

• Marketing Cloud certifications is a plus.

Experience

• Experience with HTML and CSS is a plus.

• 3-5 years of experience implementing communications using Salesforce Marketing Cloud - including requirements gathering, design, development, testing, support and deployment

• Strong knowledge of ESPs such as Mailchimp, ExactTarget/Marketing Cloud, and other marketing automation platforms.

Skills/Attributes

• Administration

  • Maintaining Confidentiality

• Analytical Skills

  • Computer Skills

  • Learning

  • Decision-Making

• Communications

  • Good written and verbal communication skills

  • Listening

  • English Language Proficiency

  • Applied Reading

  • Writing

  • Telephone Etiquette Skills

• Computer Skills

  • Strong Microsoft Office Skills

• Interpersonal Skills

  • Diversity Relations

  • Interpersonal Skills

  • Teamwork

• Organization

  • Multi-Tasking

  • Time Management

  • Detail Orientation

  • Planning and Organizing

• Personal Attributes

  • Integrity

  • Dependability

  • Positive Demeanor

  • Presentation

  • Stress Tolerance

  • Adaptability/Flexibility

  • Initiative

#LI-SW1

Marriott Vacations Worldwide is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.

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Nemours is seeking a Senior Marketing Writer to join our Nemours Children’s Health team in Jacksonville, FL, Orlando, FL, or Wilmington, DE.

Nemours Children’s Health is seeking an experienced Senior Marketing and Promotional Writer to join our dynamic team. As a key member of our Marketing Communications team, you will be responsible for crafting compelling content across various mediums including print, digital, out-of-home, and video scripts. The ideal candidate will have a proven track record of producing high-quality content that drives engagement and conversion. This role requires creativity, strategic thinking, and a deep understanding of marketing principles.

Essential Functions

1.         Develop engaging and persuasive content for print materials such as brochures, flyers, and advertisements.

2.         Write compelling copy for digital platforms including websites, social media channels, email campaigns, and online advertisements.

3.         Create impactful messaging for out-of-home advertising campaigns, including billboards, transit ads, and signage.

4.         Craft scripts for video content including commercials, promotional videos, and brand storytelling pieces.

5.         Collaborate with the marketing team to develop integrated campaigns that align with brand objectives and target audience demographics.

6.         Conduct thorough research to understand market trends, competitor strategies, and consumer behavior insights to inform content development.

7.         Ensure all content adheres to brand voice, style guidelines, and messaging consistency across all channels

8.         Writing in a tone and style appropriate to brand and target audience (including healthcare professionals, consumers, recruitment and business development)

9.         Edit and proofread content to ensure accuracy, clarity, and grammatical correctness.

10.       Stay up to date with industry trends, best practices, and emerging technologies in marketing and advertising.

Requirements

Bachelor Degree in journalism, business communications, marketing, healthcare, or similar field. (or equivalent experience).

5+ years of experience

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Overview

At Orange County Government, we are proud to serve the public with integrity, honesty, fairness, and professionalism. We develop innovative policies and services that impact Central Florida and shape the future of our community. We believe in hiring the very best. Our workplace experience sets us apart and makes us a great place to work. Our goal is to create an environment of exceptional organizational values, customer service standards, and employee satisfaction. Orange County Government is committed to providing equal opportunity in employment and services to all individuals.

Orange County's Office of Communications seeks a well-qualified candidate to join our team as a Public Relations/Information Officer. The role focuses on fostering community engagement through the strategic use of both social media and traditional media outlets. It is responsible for coordinating, writing, editing, and disseminating customer-focused messaging on behalf of Orange County Government. This position requires the ability to work independently and collaboratively within a team under the supervision of the Communications Assistant Manager. Performance is evaluated based on the quality and timeliness of completed assignments, reports, and project outcomes.

Job Description

General Functions
This is professional work involved in assisting in program development and implementation of community education activities, special events, promotions and special projects and communications for a department or division.

Representative Duties/Assignments

• Develops or contributes to creating accurate, high-quality content to support the County's communications efforts. This includes, but is not limited to, short-form social media videos, news releases, news articles, and other written materials.

• Researches, writes, and edits communications materials for County programs, services, and initiatives.

• Assists in developing comprehensive communications plans for social media and traditional media campaigns.

• Collaborates closely with internal departments/division and the Office of the Mayor to implement communications campaigns.

• Coordinates news media during events for the Office of Communications.

• Provides regular reports and assessments of analytics for digital and traditional communications efforts.

• Serves as a member of the Emergency Support Function (ESF) 14, the Office of Communications’ emergency activation team, ensuring compliance with all ESF requirements and staying current with FEMA training.

• Performs other related duties as assigned.

Minimum Qualifications
Bachelor's Degree from an accredited institution with a major in marketing, public relations, journalism, communications, public or business administration, or a related field and three (3) years of experience with broad exposure to marketing and public relations, communications; or an equivalent combination of related training and experience which provides the required knowledge, skills, and abilities.

Must possess effective oral and written communication skills, the ability to plan, organize, and effectively present ideas and concepts to groups, skills in team building, consensus building, persuasion and negotiation.

Preferences

• Bilingual in English & Spanish

• Knowledge of AP Style

• Experience in Government, PR agencies, or newsrooms

• Proficient in using social media platforms, including Instagram, Facebook, Nextdoor, LinkedIn, and X.

• Availability to work nights and weekends

Application Deadline

Open Date: 01/08/2025
Close Date: 01/18/2025

This posting is subject to close without prior notice.

Salary Information

Pay Grade: 015 - From $24.27 to $31.55
FLSA Status: Exempt

Placement based on Education and Experience

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Job Description

The Communications Manager leads the planning, organization and implementation of external and internal communication programs to achieve goals for assigned restaurant brands and/or Darden business units. This includes all public relations, employee communications and reputation management functions. The role requires strong media relations expertise, with brand communications experience preferred. The manager is focused on translating business objectives into comprehensive and compelling communication campaigns that drive media relations and/or engage team members. The candidate must be comfortable interacting with media, executives, and operators. This position requires strong partnership to provide strategic counsel and support to operations, marketing, HR and executive/functional leadership. Additionally, the Manager supports the direction of content, frequency and the most effective delivery channels for various communications to reinforce the culture, employment proposition and brand promise with each communication initiative.

ROLES AND RESPONSIBILITES: 

-Oversees and leads interactions with functional leaders and/or cross-functional teams for key enterprise initiatives in support of business goals and key messages 

-Plans, organizes, monitors and controls all aspects of communications campaigns, including strategy development, messaging and reporting KPIs

-Regularly interacts with senior leadership to ensure alignment and provide counsel

-Partners with executives to distill and disseminate their communications (e.g. speeches, letters and presentations), including serving as a member of relevant event planning committees to oversee executive messaging

-Develops and employs public relations tools (pitches, media kits, news releases, etc.) and publicity techniques to raise brand awareness among key stakeholders   

-Champions creative PR and internal communications ideas to break through and drive key messages or actions

-Drives actionable and compelling internal communications strategy in support of various initiatives, including HR strategy, change management and training.

-Manages issues, crisis and risk matters for the company and its brands, including identifying potential issues and developing appropriate response plans

-Serves as member of rotating on-call schedule for weekend issues monitoring 

-Remains current on industry and consumer trends and developments; leverages such knowledge to help achieve business objectives 

-Supports individual and team performance through actions demonstrating strong team orientation and feedback 

REQUIRED TECHNICAL SKILLS: 

-Public Relations and Media Management: Demonstrates the capability to develop and manage a variety of public relation techniques for brand-building publicity with a strong emphasis on national and local media relations programs 

-Issue and Reputation Management: Demonstrates the capability to anticipate and effectively address issues affecting the brand or enterprise 

-Executive Communications: Demonstrates the capability to write on behalf of key executives, maintaining a consistent tone and narrative over time 

-Employee Communications: Demonstrates the capability to drive effective communications to a diverse and dispersed team member audience

-Corporate Communications: Demonstrates the capability to drive compelling communications on behalf of various corporate functions

-Integrated Communications: Demonstrates the capability to identify opportunities for programs that can be leveraged across communication channels, including public relations, employee communications and social media 

-Brand Strategy Development: Demonstrates the capability to develop and create a clear and compelling brand strategy and evolve and support that strategy over time 

-Project Management: Demonstrates the capability to balance multiple priorities and achieve desired outcomes on time and within budget 

-Client Service: Demonstrates the capability to embed and support various internal clients with individualized objectives

-Strategic Counsel: Demonstrates the capability to provide communications counsel to partners and executives 

REQUIRED EDUCATION: 

-Bachelor’s Degree (Communications, Public Relations, Journalism, or related field) 

OTHER KEY QUALIFICATIONS: 

-5+ years of communications, public relations, agency or journalism experience

-Proven professional writing and editing expertise across all communication mediums and knowledge of AP Style

-Experience working cross-functionally with partners at all levels

-Passion for food and hospitality 

-Some travel required 

PREFERRED SKILLS AND EXPERIENCE: 

-Proven experience facilitating, aligning and coordinating proactive issue and reputation management

-Demonstrated ability to lead, coach and hold team members accountable for performance

-Fluency in Spanish a plus

#LI-LE1

#LI-Hybrid 

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Job Summary:

The Crummer Graduate School of Business is seeking an Associate Director, Digital Marketing and Content Strategy to optimize digital marketing efforts focused on mid level career executives and graduate business admissions. The ideal candidate will collaborate closely with the MBA program Admissions team, and the executive education sales and partnership teams to enhance lead conversion, ensuring seamless alignment between marketing strategies and enrollment conversion goals. This role is instrumental in shaping a data-driven marketing approach and driving innovative, impactful campaigns tailored to clients and prospects seeking either an MBA or an executive education program.

This individual will have deep expertise in digital marketing strategy, content development, and creative campaign writing and analytics. They will lead efforts to refine audience targeting, optimize user journeys, and create compelling campaigns that resonate with prospective students and mid-career level professionals. This candidate brings a strong foundation in strategic content creation along with operational digital marketing and execution abilities. This individual will understand how to tell compelling stories across digital touchpoints and will manage Crummer’s digital brand presence across all platforms. This position requires someone with both creativity and strategic rigor, capable of transitioning Crummer from a “Random Acts of Content” model to a robust, strategically aligned storytelling content framework.

Key Responsibilities

• Strategic Leadership and Collaboration

  • Develop and implement digital marketing strategies that align with enrollment objectives.

  • Partner with Admissions and executive education product teams to streamline communication and ensure an optimized lead-to-enrollment process.

  • Conduct market research and competitive analysis to identify opportunities and gaps in strategies.

• Content Creation and Campaign Management

  • Design and execute multi-channel campaigns to engage prospective students.

  • Build and manage Crummer website strategy to drive awareness and reputation.

  • Oversee content development, ensuring messaging is compelling, brand-aligned, and tailored to the needs of adult learners.

  • Manage editorial calendars and campaign timelines.

• Analytics and Optimization

  • Utilize tools like Slate Enrollment Database (enrollment), Sales CRM (Salesforce/MS Marketing Cloud) and Google Analytics to analyze campaign performance, refine audience segmentation, and improve conversion rates.

  • Optimize digital touchpoints to improve and optimize campaigns, user experience and enrollment outcomes. 

  • Develop actionable reports to guide data-driven decision-making

• Community Engagement

  • Foster relationships with students, alumni, and faculty to enhance engagement and advocacy across digital platforms.

  • Create and manage online events, webinars, and other interactive experiences to attract prospective students.

  • Work closely with faculty, admissions/enrollment, and alumni teams to align marketing efforts with institutional goals.

  • Train and mentor team members, foster a culture of collaboration and continuous improvement.

Minimum Qualifications & Education:

• Bachelor’s degree in communications, marketing, journalism or related field.

• Minimum of 7 years of experience in data driven digital marketing.

Preferred Qualifications:

• Master’s degree in communications, journalism or digital marketing (or MBA) with a concentration in communications and/or marketing.

• Strategic content development experience in higher education or consumer luxury industry.

Knowledge, Skills, and Abilities:

• Demonstrated ability to develop and execute data-driven marketing strategies.

• Exceptional communication and interpersonal skills for effective collaboration across teams.

• Creative problem-solving abilities with a focus on continuous improvement.

• Strong project management skills, with the ability to manage multiple initiatives simultaneously.

• High-energy and enthusiasm with an entrepreneurial mindset.

Work Environment:

• Campus-based, front-facing customer service position, working in an office environment.

• Regular use of a computer and databases.

• Must be able to work flexible hours, which include evenings and weekends, based on business needs.

Instructions to Applicants:

To apply, please submit an application and upload the following materials:

1. Resume

2. Cover Letter

Screening of applications will begin after January 6th and continue until the position is filled.