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Description

Under the direction of the Public Information Division Manager, the Public Communications Specialist is responsible for assisting with overall County Communications initiatives, including preparing news releases and liaising with the media, creating and monitoring digital and social media content, and supporting County events and community outreach.

**Salary will be determined depending on qualifications of candidates who exceed the minimum requirements as outlined within the job description. 

 **Additional compensation based on licensure.

Essential Functions

Note: These are intended only as illustrations of the various types of work performed. The omission of specific duties does not exclude them from the position.

Writes, edits, and distributes content, including website and digital content, social media content, news releases, talking points, speeches, presentations, articles, video scripts, and other marketing materials that communicate County activities and services. 

Collaborates with management to develop and implement effective community outreach and messaging campaigns for assigned issues and departments.   

Serves as a project liaison for assigned departments.

Assists with media inquiries and staffing media interviews. 

Works collaboratively with SGTV and Graphics offices to create public outreach content.

Works in coordination with the Public Information team to oversee social media content creation and channel monitoring.

Attends assigned community and neighborhood events, preparing materials as needed, and supports County ceremonies such as groundbreakings, ribbon cuttings, and other designated events.

Demonstrates awareness of current events involving the County and has a working knowledge of local media outlets and social media platforms.
 
 Maintains records of media coverage, media contact lists, community outreach activities, and other work performed as assigned. 

Additional Duties:

Performs other duties as assigned. 

In the event of an emergency, all employees are considered essential personnel and may be required to perform alternate duties.

Minimum Qualifications

Bachelor’s degree in marketing, communications, journalism, public relations, business or a related field.

A comparable amount of education, training, or experience may be substituted for the minimum qualifications.

Additional Requirements

This position will require a significant amount of writing. The ideal candidate must have excellent writing and editing skills, including strong grammar, spelling, and familiarity with AP style.

This individual will work with representatives of the media and various community members and must have strong verbal and presentation skills. 

They must have the ability to manage several projects simultaneously and manage last-minute project requests with a 24-hour or less turnaround.  

Must possess and maintain a valid Florida Driver’s License. 

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This position is responsible for assisting with the development of and leading the implementation of Osceola County’s social media strategy. This includes creatively conveying the County’s message across platforms such as Facebook, X, Instagram, LinkedIn, Nextdoor, and others in both English and Spanish. Digital content should highlight the strategic priorities of Osceola County Government, including capturing photos and videos and designing graphics, along with the review, organization, and maintenance of various social media and marketing technologies within the Communications Department; supporting the County’s social media presence by conceptualizing, writing, designing, publishing, curating, monitoring, and reporting on various platforms; creating short-form video content and images to highlight the activities of County Commissioners. Provides skilled social media management, marketing outreach, and web-based support as needed. Work requires independent judgment and the ability to work alone and as a member of a team.

Essential Job Functions

The list of essential functions, as outlined herein, is intended to be representative of the tasks performed within this classification. It is not necessarily descriptive of any one position in the class. The omission of an essential function does not preclude management from assigning duties not listed herein if such functions are a logical assignment to the position.

• Develops a monthly content calendar for social media channels through the writing, conceptualizing, designing, and creation of digital content consistent with the County’s strategic goals.

• Coordinates, shoots, and edits video content for use on social media platforms, at times in conjunction with other team members, including travel throughout the County to support social media and departmental needs.

• Monitors social media/digital trends and recommends a social media strategy to department management to be consistent with market advancements

• Monitors departmental social media accounts and ensures brand and voice consistency, in conjunction with other appropriate department staff.

• Creates and interprets regular reporting on social media performance using monitoring platform, and offers recommendations on how the data informs future decisions.

• Provides creative insight and implements tactics to increase public engagement via social and digital platforms.

• Assists in the planning, coordination, and coverage of community events and programs, including occasional work after hours and on weekends.

• Meets with department representatives and Communications staff to plan and work on social media projects and public education campaigns.

• Supports other web and digital content strategies according to County standards.

• Updates and catalogues departmental content management files in conjunction with appropriate department staff.

• Assists with copywriting/editing of draft collateral materials as needed.

• Performs duties as assigned/necessary which are related, or logical assignment to the position.

• Emergency Management Responsibilities: During emergency conditions, all County employees are automatically considered emergency service workers. County employees are subject to being called to work in the event of a disaster, such as a hurricane or other emergency situations, and are expected to perform emergency service duties, as assigned.

Minimum Qualifications

Education: Bachelor’s Degree in English, Marketing, Communications, Public Relations, Journalism, Digital Media, or a closely related field

Experience: Two (2) years of experience in social media, marketing, web technology, and digital media. An equivalent combination of education, training, and/or experience may be considered.  

Miscellaneous:

• Must possess and maintain a valid Florida Driver’s License. 

• Bilingual proficiency in English and Spanish strongly preferred.

• Must comply with Meta (Facebook) individual requirements to run ads about social issues, elections, or politics within the Ad Center or other applicable social media platforms.

Knowledge, Skills and Abilities

• Strong knowledge of Facebook, X, LinkedIn, Instagram, and other social media platforms.

• Knowledge of strategic social media content creation, publishing, monitoring, and reporting, such as Meta Suite and Hootsuite products.

• Knowledge of creating and curating graphics and short videos/live feeds for social channels.

• Knowledge of basic social media and digital writing and design principles, techniques, and skills, including ability to design, layout, edit, and/or manipulate digital graphics and/or images.

• Knowledge of and ability to use software specific to the development and management of social media platforms.

• Knowledge of Adobe Creative Suite, Canva, or equivalent software to create social media and digital graphics.

• Knowledge of traditional art techniques, basic digital photography, video production, and the use of traditional media.

• Knowledge of post-production techniques, such as the use of editing software for final preparation for various multimedia.

• Knowledge and ability to test multiple interfaces and/or browsers for optimal performance.

• Knowledge and ability to build social media campaigns and online ads.  

• Excellent critical thinking and problem-solving skills.

• Excellent interpersonal, presentation, and communication skills.

• Skill in organizational and proactive communication functions.

• Skill in accurate, effective, and concise writing, and correct context.

• Skill in copywriting, proofing, and editing.

• Ability to properly implement County branding including standards and guidelines.

• Ability to maintain appropriate file management system.

• Ability to effectively manage a broad and diverse project workload in a deadline-driven work environment.

• Ability to use good judgment in quick decision-making.

• Ability to work alone and as a member of a team. 

•    Ability to work weekends and after hours as required.
  

PHYSICAL DEMANDS:

Physical Demand: Light

• 20 pounds maximum lifting. 

• Rare lifting, carrying up to 10 lbs. 

• If less lifting is involved it will require significant walking/standing.

• If mostly sitting is involved it will require push/pull on arm or leg controls. 

• Expressing or exchanging ideas by spoken word or perceiving sound by ear.

• Good eyesight for production or safety of self and others. 

• Physical agility is required in kneeling, bending, stooping, and reaching. 

• Required to have clear vision at distances of 20 inches or less.

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Together, we create life-changing wishes for children with critical illnesses. From our humble beginnings with one boy’s wish to be a police officer, we have evolved to be one of the world’s leading children’s charities, serving children in every community in the United States and its territories. With the help of generous donors and nearly 400 volunteers, Make-A-Wish Central and Northern Florida granted 453 wishes last year Position Summary Make-A-Wish Central and Northern Florida seeks a candidate with a minimum of one year of social media planning and marketing experience. The successful candidate will have experience in content generation, graphic design, creative writing, and insights and analytics. Ideal candidates will have experience utilizing various adobe platforms and creative content writing skills and be able to handle multiple projects at the same time.

The Marketing Coordinator works with the Director of Marketing and Community Engagement to develop the organization’s varied integrated marketing and communications plans, products and services including; media, special event and fundraising collateral, mission delivery outreach and support, brand management, marketing collateral, advertising, social media, website management, and additional duties as assigned.

This position has proven talents as a storyteller and an appreciation for the potential of a story to engage audiences and move them to action. This requires a strategic thinker with strong editorial instincts and writing skills who contributes ideas to the organization’s digital presence through content creation and editing. The ideal candidate is creative, motivated, detail-oriented, and passionate about developing content that drives revenue for the organization.

Duties and Responsibilities Social Media Management:

· Managing social media channels for one of the world’s top charitable brands. Platforms include: Facebook, Instagram, Twitter, LinkedIn and YouTube

· Utilize social media calendar to plan content incorporating mission, fundraising, and recognition opportunities

· Proactively plan and prioritize work to align with organizational goals Website &

Creative Content Development:

• Manage website updates consistently ensuring a repeat visitor will have an impactful browsing experience

• Ongoing website maintenance

• Work with Make-A-Wish America team to elevate our site traffic and identify opportunities for improvement

Campaigns, Community Engagement, & Development Support:

· Lead all aspects of key drive periods for Make-A-Wish, which include World Wish Month and Wishful Giving campaigns, ensuring effective execution and optimization.

· Support Development teams for all marketing related needs and promotions for all internal events, key campaigns, and external events across the chapter.

· Stay updated on Make-A-Wish America National Campaigns to ensure local chapter alignment and impact.

· Proactively support strategy, content creation, and execution for community based and campaign specific social content.

· Support in the planning, promotion, and execution of large community wish storytelling moments.

Creative Content Writing and Storytelling:

· Work alongside Mission-Delivery and Regional teams to identify elevated marketing strategies for upcoming wishes and mission moments. Proactively securing high quality assets and leverage across digital footprints.

· Proactively planning and generating engaging content for digital platforms including social media, email, and newsletters

· Create compelling and impactful wish stories utilizing quotes, emails, letters, and conversations with wish families that drive our mission forward

· Work within branding guidelines to ensure consistency in enterprise-wide interactions

· Create turnkey mission delivery moments for all teams to use in stewardship efforts of partners and donors

· Draft press release and media alerts

Graphic Design:

• Create graphic design materials for chapter use including mission advancement collateral, special event and fundraising collateral, and volunteer & community engagement collateral

• Creating collateral on short timelines is a must Performance &

Trend Analysis

· Utilize website and social analytics to improve processes, traffic, understand audience habits and to drive revenue

· Collaborate with the Director of Marketing and Community Engagement to analyze campaign performance, identify optimization opportunities, and implement A/B testing where appropriate.

· Conduct competitor audits and track industry trends to inform future campaign strategies.

· Proactively research and leverage emerging trends to increase engagement across channels.

Desired Qualifications

· Minimum one-year of marketing, social media planning, content creation, and graphic design

· Self- starter with drive, motivation, outside-of-the-box thinking

· Acute attention to detail

· Excellent organizational and multi-tasking skills with the ability to manage several projects at once · Exceptional verbal and written communication skills

· Ability to work evenings and weekends outside of a normal 9-5 schedule as needed

· Experience in Salesforce Marketing Cloud

· Excellent computer skills; experience using photoshop, illustrator, and InDesign required

· Ability to collaborate cross-functionally with internal teams and external partners.

· Ability to work independently with little supervision

· Professional appearance and demeanor

· Flexible and adaptable to change · Articulate in person and on the phone

· Reliable transportation and driver’s license

· Bachelor’s Degree (Marketing & Communications or Non-Profit Management preferred) and one year of experience in marketing, social media and/or graphic design.

Working Conditions

This is a hybrid position in Maitland, FL. The position requires the individual to work in an office environment in a shared office space. The individual must have the ability and willingness to travel throughout the chapter (25-30%), including Northeast and Northwest Florida. Incumbent must be willing to work outside of a 9-5pm schedule and nights/weekends as needed

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WHAT YOU'LL BE DOING

As a Public Relations intern, you will be an extension of the PR team and an integral component of the agency's client services and operations. This internship will also provide you with opportunities to develop professional skills, create work samples for portfolio use, and learn the role of PR within an integrated agency.

• Attend, engage, and participate in internal meetings

• Support media relations, including the preparation and distribution of media materials (press releases, media alerts, etc.)

• Media list research and development

• Assist with media monitoring and reporting for multiple clients

• Writing/editing of internal and external communications

• Support internal and external event planning and management

• Assist in conducting secondary research for clients

• Support development and implementation of client Corporate Social Opportunity (CSO) programs

• Assist with community relations activities

• Consistently demonstrate sound judgement and thoughtfulness, in accordance with Agency's

mission, vision, and values and never sacrifice quality for speed

QUALIFICATIONS

• 3.0 GPA or higher and a junior or senior (i.e., must have completed two full semesters of courses

in your college)

• Journalism, Communications, or Public Relations major

• Excellent writing and editing skills

• Proficiency in Associated Press (AP) Style

• Strong organizational and communication skills

• Ability to multitask and meet deadlines

• Working knowledge of OS X, Microsoft Office

• Enthusiasm for Public Relations and related fields

• Professional appearance and conduct

HOURS

• Average 16-24 hours per week for 12-14 weeks

• This is an unpaid, semester-long internship

APPLICATION REQUIREMENTS/DEADLINES

Applicants are encouraged to apply as early as possible for consideration.

Applicants must submit resume and three AP style writing samples for consideration.

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General Description

As part of the Public Relations team, this position delivers customer-focused communications, community engagement and public storytelling that strengthens trust and connection between Toho Water Authority and the customers it serves. The position supports a wide range of outreach and communications activities designed to educate and engage residential, commercial and community audiences. Responsibilities include managing Toho’s social media presence, supporting digital storytelling efforts, overseeing mobile hydration and outreach assets, coordinating mascot appearances, and serving as the lead for select community events and activations. Performs other tasks related to assigned areas of responsibility. An individual with creativity, energy and a passion for serving customers through meaningful communication would be the perfect fit.

Essential Functions

1. Develop, implement and manage customer-focused communication programs including: 1) creating informative and engaging content for customers and the public; 2) identifying outreach opportunities that support customer awareness and trust; and 3) monitoring program performance, recommending improvements and maintaining accurate records of results.

2. Manage and maintain Toho’s official social media accounts, including content planning and execution of graphics and video, writing, publishing, monitoring engagement and responding or coordinating responses as appropriate.

3. Community Outreach management to include overseeing Toho’s Water Buggy and portable water cooler program; Toho’s mascot, Hydro; and serving as lead representative for select community events, festivals, neighborhood meetings, and public activations in which Toho participates.

4. Coordinate and oversee the annual Drop Savers calendar contest, including promotion, school and community outreach, submission management, judging coordination, recognition activities and production support for the final calendar.

5. Serve as team liaison for select Toho departments and offer assistance and support as needed.

6. Assist with the development and management of customer-facing website content and other communication channels to ensure information is current, accurate, and engaging.

7. Prepare reports, publications and promotional materials including exhibits, brochures, flyers, event materials, digital content, and presentations.

8. Support customer awareness, conservation messaging and organizational initiatives through presentations and outreach opportunities.

9. Communicate orally, in writing, or through graphic representations and statistical summaries with colleagues, managers, employees, customers, community members and representatives of outside organizations.

10. Ability to establish and maintain effective working relationships with those contacted in the course of work, along with the ability to make public presentations and tactfully and professionally communicate with officials, administrators, fellow employees and the general public.

11. Track outreach metrics, social media analytics, event participation and engagement results, and recommend strategies for continuous improvement.

12. Participate in on-call rotation to support customer communication needs during service disruptions, emergencies, major announcements or other high-profile issues as assigned.

13. Knowledge of and the ability to effectively use computer software programs, particularly Microsoft Word, Excel, Outlook, presentation software, social media management tools, video editing platforms and content creation software.

14. When needed, assist other department team members in various duties and activities.

15. All other duties as assigned.

Minimum Qualifications

1. Bachelor’s degree in Communications or closely related field.

2. Minimum of three years relevant communication and/or public relations experience (utility experience not required). 

3. Must possess and maintain a valid State of Florida Class E Driver’s License. 

Preferred Qualifications:
        1. Bilingual (English/Spanish) is a plus, but not required.

Physical Demands

PHYSICAL REQUIREMENTS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to sit; use hands to handle or feel and talk or hear. The employee is frequently required to reach with hands and arms. The employee is occasionally required to stand; walk and bend, kneel, squat, or crawl. The employee must frequently lift and/or move up to 10 pounds and occasionally lift and/or move up to 50 pounds. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.

WORKING CONDITIONS:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The noise level in the work environment is usually moderate. Environmental factors include indoor, flat surface, noise, sitting with occasionally walking and standing. Outdoor conditions; rugged terrain, slippery surfaces, varying weather, including, heat, cold, dry, wet weather.