The Future is Now: Media Mashup 2022 Agenda Revealed
The future is now. Join FPRA Orlando and PRSA Orlando on Thursday, June 16, at Ace Café Orlando for our annual media relations event, Media Mashup, focused this year on the future of communications, media and public relations.
This half-day professional development conference features invaluable networking opportunities with Central Florida journalists, as well as tips and tricks for maximizing your media relationships.
Several ticket options are available:
Full Event: $80 FPRA/PRSA Members | $100 Non-Members | $55 Students
Morning Keynote & Breakfast Only: $50 FPRA/PRSA Members | $70 Non-Members | $45 Students
Afternoon Panel Presentation & Lunch Only: $50 FPRA/PRSA Members | $70 Non-Members | $45 Students
Check out the full agenda below and register by June 13.
Media Mashup
Thursday, June 16, 2022
Ace Café Orlando (100 W. Livingston St.)
7:30-8:30 a.m. | Registration & Breakfast
8:30-9:30 a.m. | Keynote: Internal Collaboration Excellence from the Future of College Football
On top of winning epic football games, you don’t become “The Future of College Football” without a strong internal team. Aligning on messaging, content and strategy is more important than ever in public relations – and UCF’s Content and Strategic Communications teams have consistently delivered both on their owned channels and in earned media. During this keynote presentation, Eric DeSalvo, Associate Athletics Director – #Content, will share the keys to success for brands to win “off the field” with seamless collaboration and brand alignment.
Presented by: Eric DeSalvo, Associate Athletics Director – #Content, UCF
9:30-9:40 a.m. | Break & Networking
9:40-10:30 a.m. | Breakout Sessions
Breakout #1: Keys to Transforming Your Organization from the Inside Out
Internal communication is a significant component of marketing and branding efforts, and with a dedicated team behind it, companies can transform employees into brand advocates who can speak accurately on behalf of the brand. Collaboration with the external communication team is imperative to achieve ultimate results for your team.
Presented by:
Brian Martin, Director of Internal Communications, AdventHealth
Kelly Ferris, APR, Senior Communications Manager, Enterprise Technology, The Walt Disney Company
Breakout #2: Generating Media Results Through Eye-Catching Content
We've all heard the saying, “content is king,” but when it comes to generating media interest through brand content, Justin Buzzi from Get Up And Go Kayaking knows the power of that saying firsthand. After starting his business in 2017, Justin's self-taught photography and videography on Instagram caught the eye of a journalist at Business Insider, leading to 125 million+ views across different social media platforms and the company website crashing from skyrocketing consumer traffic. And the press attention didn't stop there ... media powerhouses Buzzfeed, Travel + Leisure, Yahoo!, Lonely Planet and more all came calling to cover Justin’s brand based on the allure of his content. In this breakout session, Justin will give attendees his keys to success when creating brand content that leads to press results.
Presented by: Justin Buzzi, Owner, Get Up and Go Kayaking
10:30-10:40 a.m. | Break & Networking
10:40 a.m. to Noon | Speed Networking with Central Florida Journalists
Participants include:
Jason Guy, Anchor, WESH-TV NBC Orlando
Danielle Prieur, Reporter, WMFE 90.7 FM
Katie Johnston, Founder, Pulptown
Annabelle Skies, Reporter, West Orange Times
Jennifer Marcial Ocasio, Editor, El Sentinel Orlando
Jeremy Williams, Editor-in-Chief, Watermark
Ryan Lynch, Reporter, Orlando Business Journal
Curtis McCloud, Anchor/Investigative Reporter, Spectrum News 13
Noon to 12:30 p.m. | APR Recognition & Lunch
12:30-1:30 p.m. | Panel Discussion: State of Central Florida Media
The local media landscape continues to evolve. Our esteemed panelists will discuss the changing landscape of the industry, tips working with the media and much more. The panel will be moderated by Despina McLaughlin from Orange County Government.
Presented by:
Monica May, Host, STAR 94.5
Allison McGinley, News Director, WKMG-TV CBS Orlando
Melissa Medalie, Vice President of News, WOFL-TV FOX 35 Orlando
Despina McLaughlin, APR, Senior Public Information Officer, Orange County Government – Moderator
