Why you should consider the Accreditation in Public Relations credential

Take your PR career to the next level by starting your Accreditation in Public Relations (APR) journey. This credential demonstrates professional competence, public relations and communications excellence, and a commitment to ethical practices. 

Many PR practitioners in Central Florida and nationwide have obtained this credential that sets them apart from the rest of the industry. APR, the essential PR credential administered by the Universal Accreditation Board (UAB), is the key to professionally advancing your PR career. 

The APR process, as you will find on the FPRA Orlando Chapter website, encompasses relevant issues and situations that PR professionals encounter daily, including ethics and law, crisis communications, managing relationships with internal and external audiences, leading the PR function, and using the RPIE (Research, Planning, Implementation, Evaluation) model to develop successful campaigns. 

Are you thinking about beginning your APR journey? Learn more about the process by visiting the accreditation page. 

If you need more answers on why you should take this step, here are some testimonials of our credentialed PR practitioners in the Orlando area.