Fast-paced. High stakes. Always in motion. Welcome to the world of sports public relations.
Join Orlando Magic communications executives for an inside look at what it takes to manage public relations strategy for an NBA team. From navigating the pace and pressure of professional sports to building a brand that reaches fans far beyond Orlando, you’ll get a behind-the-scenes look at the Magic’s approach to communications.
The conversation will also take you around the world, with a deeper dive into the Magic’s international PR strategy and efforts to grow the game globally. In 2026, the Orlando Magic earned the NBA’s Team International Strategy Award for the second consecutive year, driven in large part by a successful, multi-year fan engagement strategy in Germany.
Whether you work in sports PR or simply want to learn how communications strategies translate to one of the world’s most visible and fast-moving industries, this is a morning you won’t want to miss.
Tip off the new FPRA Orlando board year with us! Enjoy coffee, a light breakfast and a great conversation with some of Orlando’s leading sports communications professionals.
About the Speakers
Joel Glass | Chief Communications Officer, Orlando Magic
Joel Glass is the Chief Communications Officer for the Orlando Magic, marking more than 30 years with the organization after joining the team in 1995. He oversees the Magic’s communications and media/public relations efforts, including strategic communications, media operations, publications, digital news content, and player, coach and front office media relations. He also oversees the team’s television and radio broadcasting department.
Glass has been recognized twice by the Greater Orlando Sports Commission with the SPORTY Award for Best in Communications and Public Relations, in 2022 and 2026. He is also active in the Central Florida community and currently serves on the advisory committee for the Orlando Magic Youth Foundation and the City Year board.
A 1986 graduate of the University of Iowa, Glass began his sports communications career as a student writer for The Daily Iowan and spent three summers working in the Chicago White Sox public/media relations department. He and his wife, Robyn, reside in Apopka and have four children.
Trish Wingerson | Vice President of Public Relations, Orlando Magic
Trish Wingerson is the Vice President of Public Relations for the Orlando Magic, marking nearly 30 years with the organization after starting as an intern during the team’s 1995 NBA Finals run.
She oversees all off-the-court publicity, communications strategy, media relations, and supports PR efforts for the Osceola Magic and Solar Bears. Throughout her career, she has led communications initiatives, supervised game night staff, and managed player and media relations.
Wingerson is deeply involved in community service and professional leadership, serving on numerous boards and mentoring through Women in Sports and Events (WISE). A University of Florida graduate, she lives in Orlando with her husband and two daughters.