Five Key Takeaways: Sweet Social Media Strategy with Crumbl Cookies

By Monique Mendez

The Sept. 22 webinar from FPRA Orlando had our mouths watering! Anna Tibbitts, PR Manager at Crumbl Cookies, shared a presentation about social media strategy…and included many pictures of Crumbl’s delicious treats, of course.

In this era of ever-present technology, we must stand apart from the crowd by creating an effective social media strategy to build brand awareness and drive sales.

Crumbl Cookies is now the second-largest cookie company in the world — and it’s only four years old. One of the secrets to its success is wielding the power of social media effectively. The company uses self-defined “hype cycle” marketing to elevate its social game, closely monitoring their channels for spikes in engagement. This is typically measured through their “flavor drops” campaign where Crumbl reveals that week’s lineup of cookies on its social channels.

Anna also shared five key takeaways that have helped Crumbl Cookies build and develop their social media strategy. These include:

• Letting social media do the heavy lifting for you — this requires putting in effort to raise brand awareness, but allowing brand loyalty to chart its course.

• Remembering that social media is social — engage with customers or key stakeholders.

• Using humor as a tool — tap into current trends and stay lighthearted.

• Humanizing the brand — this allows customers to better connect with your company.

• Having fun — don’t forget to enjoy the process.

Overall, there is a lot to learn about social media strategy, but these key takeaways are sure to help your business hit its sweet spot.